Compliance & responsible email
Our compliance approach combines customer obligations, sender authentication, recipient expectations, suppression, privacy, and enforcement.
Permission and expectation
Customers must only contact recipients who reasonably expect the message and must maintain an appropriate legal basis for communication.
Authentication
Verified domains and email authentication reduce spoofing and strengthen accountability.
Suppression
Hard-bounce and complaint recipients are treated as high-priority suppression signals.
Unsubscribe
Optional and promotional email must respect applicable opt-out and recipient-preference requirements.
Privacy
Customer recipient data is processed only as needed to provide, secure, troubleshoot, and support the service and meet legal obligations.
Enforcement
Sendout can restrict or suspend accounts before abuse harms recipients or infrastructure reputation.
